A compelling reconsideration of how friendship enables us to be accepted and loved for who we are and make a difference in the world…

The Prairies Book Reviews

In The Friendship Key, Sedhoff explains how man has keenly exaggerated his need for power and wealth, so much so that his inner unleashed beast has endangered himself, the people he loves, and the society as a whole. A ruthless pursuit of prosperity and status had changed man’s priorities and distanced him from the things that really makes his life worthwhile: most important among them is having meaningful relationships. As a social animal, man’s desire to be valued, noticed, appreciated, heard, sameness, validated /approved, respected, cared for, supported, and protected: his desire of the Ten Desires, is copious….The book offers eye-opening insights to help readers sort out their priorities and build meaningful relationships, build-up business success to global standards, eliminate injustice, hate, and racism and bring communities together, and ultimately rid governments of corruption by restoring them to the people. Read more.

- The Prairies Book Review.

THE FRIENDSHIP KEY fascinatingly offering insights around traditional beliefs, like enemies are those different from ourselves and therefore not to be trusted. It provides a strong exploration of the nature of individual Inner Beasts and what occurs when people’s Inner Beasts are allowed free rein. The material especially shines when applying concepts of fostering friendship to business structures, which should always contribute positively to local/worldwide communities, as opposed to feeding off them like leeches (and that goes double for government structures).

THE FRIENDSHIP KEY to Lasting Peace, United Communities, Stronger Relationships, Equality, and a Better Job! offers practical and inventive solutions on how to genuinely connect–to ourselves, others and the environment. Read more.

- Indie Book Reviews

Other 5 Star Book Reviews



Women were once revered and highly respected.

  • Learn why women are often treated poorly simply for being a woman, and what you can personally do to change that.

  • Discover how to build friendships with other women and be supported.

  • Recognise simple things you can do to make your relationship closer, more meaningful, satisfying and stable, by better meeting the friendship needs of your partner, and vice versa.

  • Learn how to create a balanced life, how to calm your mind, improve your mental health, and increase your wisdom, tolerance, and compassion.

  • Discover ways to enhance your spirituality, and connect with nature, uncover sources of peace, strength and focus.

  • Learn to connect with your authentic self, and how to be a better parent and carer.

The light that can transform a dark world lies deep within women, waiting to be uncovered and raised once more.


A Balance of Self: A new approach to self understanding, lasting happiness, and self-truth

Dr Winfried Sedhoff M.D.

A balanced life is something we all yearn for, but it can only be honestly achieved through a balance of self. This important book gently and sensitively guides us towards our inner self and shows us step by step how we can rescue, resuscitate and nurture our real identity back to health. We are offered a life raft stocked with all the survival tools we need for our journey and a clear navigation chart with all the routes we may wish to take clearly signposted. Although written as a handbook for those who have lost their sense of self, this book is also a pick me up to revitalise the true essence of those of us who are jaded or slightly unwell. Now we have no more excuses to deny ourselves true happiness and fulfilment in all areas of our lives.




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